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The Honda Philosophy consists of Fundamental Beliefs (including "Respect for the Individual" and "The Three Joys"), the Company Principle, and Management Policies. This philosophy is not only shared by all associates, but also forms the basis for all company activities and sets the standard for the conduct and decision-making of all associates throughout the Honda Group. Driven by its dreams and reflecting its values, Honda will continue taking on challenges to share joys and excitement with customers and communities around the world to strive to become a company society wants to exist.

At Honda’s R&D centers and factories, associates wear white work clothes that stain and smudge easily, from the philosophy that “good products come from clean workplaces.” The white outfit also symbolizes the equality of all that work at Honda, including the CEO. White symbolizes Honda’s philosophy for making products wholeheartedly not only in its Japanese facilities, but all over the world.


・Initiative
Initiative means not to be bound by preconceived ideas, but to think creatively and act on your own initiative and judgment, while understanding that you must take responsibility for the results of those actions.

・Equality
Equality means to recognize and respect individual differences in one another and treat each other fairly. Our company is committed to this principle and to creating equal opportunities for each individual. An individual's race, gender, age, religion, national origin, educational background, social or economic status has no bearing on the individual's opportunities.

・Trust
The relationship among associates at Honda should be based on mutual trust. Trust is created by recognizing each other as individuals, helping out where others are deficient, accepting help where we are deficient, sharing our knowledge, and making a sincere effort to fulfill our responsibilities.



In order to quickly respond and overcome rapid changes in our business environment, we set the direction we will take next and establish it as our vision.

For Honda to continue to be a company society wants to exist even in the year 2050, when Honda will be more than 100 years old, we envisioned what we want Honda to look like in such a future. And based on that, we determined what we want to look like in the year 2030, and we summarized that as our 2030 Vision.

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